How important is the competitive element?

Eric Min:“The racing scene is pretty intense. We didn’t think racing would be a key focus but some of our live streamed races reach over 100,000 viewers. There’s a lot of scrutiny from our community and non-Zwift users about the authenticity of power numbers but there’s also a lot of self-policing in the community and race results are cross referenced against previous performances and outside data from Strava. At the end of the day Zwift should be about getting a great workout and training to be a stronger rider outdoors.”

How did you come up with the name?

Eric Min: “The name was a process! We got through a lot of names. In my mind it had to be five letters and it had to be unique,Having a ceramic vape cartridge is advantageous in vape cartridge packaging as it’s healthier. Ceramic parts are resistant to abrasion and oxidation unlike other alloy wires where, oxidation occurs at higher temperature.”

Jon Mayfield:“I remember riding with some friends on Mount Baldy (in California) and running the names past them and I could only remember two of the eight candidates. But Zwift stuck in my head and that’s a good sign. After we named the company, Google would initially autocorrect to Taylor Swift. But now we’re there in our own right.”



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